Featuring glass rattles and flat sides which produce an irresistable wide wobbling action, this 45mm lure is deadly on bream, bass and trout.

Available in 110mm, 55mm and 65mm it has an unparalleled casting distance plus an erratic action when jerked that is number one in the industry.

Available in 55mm, 65mm & 85mm. Easy 'walk the dog' action, its fishability and catch rate are second to none.

Available in 140mm (floating, sinking & level sinking) and 180mm (floating) wire-through body  and internal ribbing make these strong topwater lures ideal for GTs, Tuna, Spanish Mackerel and kingfish.

The ultimate casting metals. Centre balanced, bottom weighted 18g to 60g. 

Featherlight spin and cast rods offer unbelievable sensitivity and performance for $150 RRP
2018 build upgrade!

2017 build upgrade. Designed specifically for squid fishing, they offer excellent casting distance, sensitivity and durability in a high modulus 2 piece blank. 7', 7'6", 8'3" & 9'.

Slim, wide, oval & long light jigging metals rigged with twin Decoy front assist hooks and single rear assist hook. 10g to 60g

Braided line offering superb casting distance, accuracy and visibility.

Delivers high sensitivity with a hard outer shell for improved abrasion resistance around rocks and structure.

Sunline's newest braid, Siglon PE, offers incredible performance at an amazing price! Available in PEx8 and PEx4 in 150m and 300m. 3500m bulk spool available in PEx8 Multicolour.

Sunline’s no.1 fluorocarbon leader, with superior knot strength and abrasion resistance, up to 30% better than other FC leaders!

The BVK fly series offers affordable, high performance rods with fast actions designed to excel in presentation and distance. 

A soft foam bodied cicada imitation designed to catch species such as bream and bass. 40mm 4g Floating.

The Live series features the industry leading 'warm jacket' technology and is available in 4 sizes and over 50 colours! New 2018 AU exclusive colours!

Available in 6 sizes the Egi Sutte R squid jigs feature skeleton glow bodies stainless steel hooks and a slim head design.